Ready for some shopping in Piedmont? Here’s something for everyone! Both Asti, Alba and Nizza/Canelli have good shopping opportunities, and if you really want to “go bananas”, then Milan is not too far away. Turin (even closer) of course also has a very good selection of shops/shopping centers!
However, be aware that the price level in Milan and Turin is quite high – if you want more affordable boutiques, maybe an outlet could be a better alternative, and there are several in the area. For example, outlet Serravalle is only approximately an hour’s drive from La Maggiorina – a huge outlet with some of the most famous brands. And you can of course eat here, as well. https://www.mcarthurglen.com/it/outlets/it/designer-outlet-serravalle/
It is recommended to go by public transport to the largest cities (from for example Asti) – as it might be a bit tricky to drive either in the Milan or Turin city center, or to find a parking lot.